Are we using incentives in the right way? Dan Pink suggests that often bonuses and rewards create poorer performance. He explains that incentivising staff to carry out certain tasks often creates a negative effect.

In this video, Dan Pink (once Al Gore’s speech writer) talks about how to use incentives in a way that helps people to perform to their potential, and helps companies to get the most from employees.

Watch the video below:

Or click on this Ted Talks link to watch Dan Pink on Motivation & Incentives

photo by schoschie

When you are producing marketing literature for the first time, there are a few pitfalls you can fall into. It can cost you more than it needs to, or the results might not be quite right. Here are a few tips to help you get what you want.

The first thing that you should think about when producing marketing literature is why you want to produce it, what is it’s main function and what do you want to achieve through it? It is also important to think about who will be reading it, as this will have a bearing on the layout and the information that is displayed.

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